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At the beginning of the 20th century population growth, urbanisation and housing shortage were challenges throughout Europe. Consequently, epidemics and even pandemics were common. However, during the same era, significant advances in medicine occurred, leading in more effective vaccines, antibiotics, and chemicals against vermin. Moreover, healthy lifestyle was promoted via campaigns, including educational posters. Simultaneously, the concept of the new, modern citizen evolved. In our research project, we analyse and compare Finnish, German and Soviet posters educating citizens in improving their everyday habits, living environments and, in the end, their health. Our aim is to find out, what were the methods and means of the visual health education of the 20th century, and what kind of ideals were pictured in health promotion posters.
Annette Vowinckel ist Leiterin der Abteilung Zeitgeschichte der Medien- und Informationsgesellschaft am Leibniz-Zentrum für Zeithistorische Forschung in Potsdam und außerplanmäßige Professorin im Institut für Geschichtswissenschaften an der Humboldt-Universität zu Berlin. Im von Janaina Ferreira dos Santos und Iulia Sucutardean geführten multimedialen Interview für das Online-Portal „Visual History“ (visual-history.de) stellt die Historikerin ihr neues Buchprojekt Zentralbild, Photo International and the Visual Politics of Late State Socialism vor, geht auf die Methoden ihrer Quellenarbeit ein und betont, wie digitale Tools die Arbeit von Historiker:innen in vielerlei Hinsicht vereinfachen können.