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What is the link between consumer society, fear of a nuclear war, design, modernity and utopia? According to the curators David Crowley and Jane Pavitt, the answer can be summarized in one concept: the Cold War. ‘Cold War Modern’ is an exhibit intending to show how the two postwar superpowers, the US and the USSR, engaged in aggressive contests in art, architecture and design in order to ‘demonstrate a superior vision of modernity’.
Since the late 1950s, nutrition experts have debated whether foods enriched with micronutrients such as protein could alleviate world hunger. Industrial production of such ›wonder foods‹ began in the 1960s, making the food industry an actor in international food aid. Following a brief review of the history of scientific nutrition research, the article analyzes the first boom of fortified foods between the 1950s and the 1970s. With particular reference to the NGO CARE and the Institute of Nutrition of Central America and Panama (INCAP) with its product Incaparina, it shows how the conflict-ridden cooperation between humanitarian actors, governments, business and science developed. In addition to looking at contemporary debates about prices, quality controls and marketing strategies, consumer perspectives must be considered in order to understand the success or failure of new products. After a temporary slump in euphoria from the 1970s onwards, ›wonder foods‹ have experienced a revival since the 1990s – mainly because the networks between governments, nutrition experts, international organizations and the food industry were further cultivated and greater consideration was given to the needs of consumers.
Seit den späten 1950er-Jahren diskutierten ErnährungsexpertInnen, ob mit Mikronährstoffen wie Protein angereicherte Nahrungsmittel den Hunger auf der Welt lindern könnten. Die industrielle Produktion solcher »Wonder Foods« begann in den 1960er-Jahren. Damit wurde die Lebensmittelindustrie zu einem Akteur in der internationalen Nahrungsmittelhilfe. Nach einem kurzen Rückblick auf die Geschichte wissenschaftlicher Ernährungsforschung analysiert der Aufsatz den ersten Boom angereicherter Nahrungsmittel zwischen den 1950er- und den 1970er-Jahren. Am Beispiel der NGO CARE und des zentralamerikanischen Ernährungsinstituts INCAP mit seinem Produkt »Incaparina« wird gezeigt, wie sich die konfliktreiche Kooperation zwischen humanitären Akteuren, Regierungen, Wirtschaft und Wissenschaft entwickelte. Neben dem Blick auf zeitgenössische Debatten über Preise, Qualitätskontrollen und Marketingstrategien müssen insbesondere KonsumentInnenperspektiven einbezogen werden, um Erfolg oder Scheitern neuer Produkte zu verstehen. Nach einem temporären Einbruch der Euphorie ab den 1970er-Jahren erlebten »Wonder Foods« seit den 1990er-Jahren ein Revival – vor allem deshalb, weil die Netzwerke zwischen Regierungen, ErnährungsexpertInnen, internationalen Organisationen und Lebensmittelindustrie weiter gepflegt wurden und die Bedürfnisse von KonsumentInnen mehr Berücksichtigung fanden.
Northeim is a town on the Leine River situated in the hilly region of Lower Saxony between Hildesheim and Göttingen; to historians it is known as the location of William Sheridan Allen’s path-breaking study of the Nazi Machtergreifung. The book was based on a 1962 dissertation at the University of Minnesota, and Allen first published it while at the University of Missouri in Columbia in 1965. Within two years, it appeared in England and was translated into German and French. Allen had settled at the State University of New York in Buffalo by the time I read the second, revised edition (New York 1984), which I used to write this review. In the forty years since its publication, Allen’s readable history became a standard for undergraduates in North America; and his microhistory of the Machtergreifung has been replicated in most German localities. A number of American scholars in particular have followed in Allen’s footsteps: Peter Fritzsche, David Imhoof, Rudy Koshar, and others, including myself. Part of the reason for the interest of American doctoral students in German Mittelstädte is, of course, pragmatic. When one has limited time and money for a research trip abroad, it seems reasonable to select for study an ‘überschaubare’ provincial town. The peculiarities of American culture is surely another reason that historians from the United States look for the German equivalent of ‘middle America’ in what Mack Walker called ‘German home towns’.1 But in the end, German historians from many countries, including Germany, have adopted Allen’s method because close investigations of events ‘on the ground’ offer a necessary balance to modern German histories ‘writ large’.
The American evangelist Billy Graham held several revival meetings – so-called crusades – in West Germany in the 1950s and 1960s. Many thousands of Germans came to hear him. This article explores the reasons for Graham’s success in the Federal Republic in the context of a transatlantic religious and cultural history. Graham’s campaigns were embedded in the discourse of rechristianization and secularization after the end of the Second World War. Leading Protestant bishops such as Otto Dibelius and Hanns Lilje supported him. Furthermore, Graham’s campaigns played an important role in the West German culture of the Cold War as political stagings of the Free World consensus. In addition, the orchestration of the crusades reconciled religion and consumerism. Billy Graham’s crusades are a prism through which to explore important modernization processes in German Protestantism in the first two decades of the Federal Republic.
›1948‹ is a key concept in Israeli identity discourse. A signifier of the violent clashes that took place at the end of the British Mandate in Palestine (between the fall of 1947 and the spring of 1949), it encompasses both the foundation of a democratic Jewish nation-state and the destruction of numerous Palestinian communities during the Israeli ›War of Independence‹ and thereafter. The Nakba, the Palestinian catastrophe, could not be overlooked by Israel’s ›generation of 1948‹ and those that succeeded it: it was present in the deserted fields and houses now occupied by Israelis, in the names of the streams, hills and roads Israelis now visited during military drills or school field trips, and in the frequent encounters with Arab ›infiltrators‹ who sought to return to their abandoned homes and lands.1 The mass expulsion and the killings of Arab civilians by Jewish forces were regularly discussed and debated by Israeli politicians, intellectuals, journalists and artists in the ensuing decades.2 Yet with few exceptions, Israeli historians and politicians have seemingly effortlessly merged these atrocities with a commonly accepted ›narrative‹ by, for example, attributing them to rogue, marginal, right-wing militias; depicting cases of expulsion as sporadic and spontaneous events; or justifying them as ad hoc measures taken against the initiators of the violence during the war.
Theory matters. Most historians would probably agree with this postulate, in the sense that theories from disciplines such as sociology, economics or psychology can sharpen historical analyses of any topic (though many of them may prefer quite pragmatic, common-sense approaches in their own empirical studies). But when it comes to a historical understanding of a phenomenon like marketization, theory does remain an analytical resource – and at the same time turns into a multifaceted object of research. The way we think about markets is highly affected by theorists, and not only by their ideas but also by their effectiveness in making them influential over specific periods of time.