Propaganda
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The newly emerging historical scholarship on the era ›after the boom‹, on the marketization of societies in the wake of the neoliberal political reforms, deregulation, and privatization starting in the 1970s, has emphasized this threshold as an epochal break that was driven by large-scale structural shifts in the global economy, in social relations, and in cultural identities. This new accentuation of the economic and social transformation has, for good reason, eclipsed older historical traditions that focused on events, discourses, specific interests, and individual actors. The marketization of social relations is thus often considered to be the result of processes beyond the reach and scope of purposeful actors that promoted specific societal changes. While this historical focus is quite right in denying independent causal status to specific agents and the self-aggrandizement of vain leaders and their intellectual entourage, it tends to obscure the historical genesis of ideas and concepts that later became critical components of political leadership, and the specific constellations of interests, knowledge and actors that did prefigure and originally promote the marketization of economic and political institutions.
Picture agencies are mediators between photographers and editorial staffs; they play a crucial role in producing mass media visibility. However, their part in the system of the visual propaganda of the Nazi state is largely unexplored. This article features a controversial case, the American Associated Press and its German subsidiary. By submitting to the Schriftleitergesetz (Editorial Control Law) in 1935, the German AP GmbH (LLC) followed its German counterparts in the process of Gleichschaltung (forcible coordination). Until the United States entered the war in December 1941, AP supplied the Nazi press with American pictures. This service proved to be of particular relevance for propaganda. AP was also allowed to continue its photographic reporting in the Reich. AP pictures taken under the aegis of the Propaganda Ministry, the Wehrmacht and the SS were ubiquitous in the Nazi press. Moreover, the New York headquarters supplied the North American press with these same pictures, where they were published either as news photos or as propaganda images.