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By using a 60s workplace as its setting, Matthew Weiner’s Mad Men (2007-2015) does not merely provide insight into historical gender and sex relations in the workplace of the 60s. It also reflects current sex and gender relations in the workplace of 21st century America (e.g. the #MeToo Movement). As Sara Rogers, leaning on Horace Newcomb and Paul Hirsch, argues, tv shows’ strength lies in their raising questions, rather than answering them. This is precisely what Mad Men, with its representation of 1960s sex and gender dynamics does. In the following blogpost I will show that Weiner’s hit show is very aware of – among others – Helen Gurley Brown’s influence on the American workplace of the 60s and that it uses its nostalgic effect for reflecting contemporary sex and gender relations in the workplace.
During the first five-year plan, the Soviet state turned to an unusual source to cope with the challenge of factory-induced deafness and disability: the deaf community. From 1930 to 1937, deaf activists, alongside specialist doctors, organised a yearly, three-day event known as Beregi slukh! (Take Care of Your Hearing!) to propagandise the prevention of deafness. During these years, more than 46,600 lectures were held in venues across the Soviet Union and 7,900,000 brochures, leaflets and posters printed. While the event reflected the Soviet belief that disability was a relic of the ›backward‹ past that would be eliminated as communism approached, the deaf activists involved in these events used them to make the alternative case for their own identity as a legitimate part of the Soviet body politic. By foregrounding their labour capacities and demonstrating aspects of deaf cultural practices (including sign language) to a hearing audience, Beregi slukh! became a powerful means to advocate for the centrality of the deaf community to Soviet visions of self and society.