Materielle Kultur
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By the late 1970s, it was technologically possible to manufacture microcomputers – very small, stand-alone computers for personal use – in very large quantities. Selling them, however, meant creating a mass market where none existed: conventionally, only trained professionals, and a few devoted enthusiasts, interacted directly with the machines. Designers, marketers, retailers and other promoters therefore sought to build meanings into the design and presentation of computers which would connect them with new audiences. Such meanings reflected – and might themselves modify – the prevalent hopes, fears, desires and expectations of the users’ cultures.
What is the link between consumer society, fear of a nuclear war, design, modernity and utopia? According to the curators David Crowley and Jane Pavitt, the answer can be summarized in one concept: the Cold War. ‘Cold War Modern’ is an exhibit intending to show how the two postwar superpowers, the US and the USSR, engaged in aggressive contests in art, architecture and design in order to ‘demonstrate a superior vision of modernity’.
Like any political, economic, or social happening, the building of architecture can be understood as an historical event. But unlike those other, particularly discrete, types of events, an architectural “event” takes on a concrete form that not only preserves the moment of its beginning but also registers, to a palpable extent, further developments within its context - a process that can be understood as the development of scars upon the architectural surface. It is no coincidence, then, that Reinhart Koselleck used an architectural metaphor to describe the layering of "geschichtliche Zeiten" (historical times) that emerge between "Vergangenheit" and "Zukunft" (past and future), "Erfahrung" and "Erwartung" (experience and expectation): „Wer sich im Alltag von geschichtlicher Zeit eine Anschauung zu machen sucht, der mag auf die Runzeln eines alten Menschen achten oder auf Narben, in denen ein vergangenes Lebensschicksal gegenwärtig ist. Oder er wird sich das Nebeneinander von Trümmern und Neubauten in Erinnerung rufen, und er wird auf den augenfälligen Stilwandel blicken, der einer räumlichen Häuserflucht ihre zeitliche Tiefendimension verleiht, oder er wird auf das Neben-, Unter- und Übereinander unterschiedlicher modernisierter Verkehrsmittel schauen [...].“