Materielle Kultur
As a striking phenomenon of Soviet consumption, Beriozka stores appeared in the late 1950s and existed until the end of the 1980s. This chain of stores was a state trade organization selling goods that were otherwise in short supply (cars, fashionable clothes, household appliances, etc.) for special ‘checks’ used as equivalents of foreign currency by special groups of Soviet citizens. Similar stores existed in other socialist countries. The article shows that these stores on the one hand became an element of the existing system of state-granted entitlements. The customers were Soviet citizens who earned money abroad as well as people who did not go abroad but received remittances from foreign sources. On the other hand, the development of the black market (barely persecuted by the state) made it possible to purchase Beriozka checks for roubles; so it granted access to sought-after goods (among them even goods from the West) to a wide range of consumers. Paradoxically, Beriozka was criticized and much frequented at the same time.
In recent years, streaming services such as Netflix, Hulu and Amazon Prime offered the possibility to access internationally produced television shows and movies. One recent trend is content with a historical set or background. Although historical sets and productions have played an important role in cinematic story-telling since the early twentieth century, the immense amount of newly available digital content has a significant impact on a society's cultural memory. Cultural memory is an integral part of a society’s identity; it is often static and its ‘horizon does not change with the passage of time’. It is reproduced in museums, statues, remembrance days, and texts. It is the type of memory which society can collectively call upon and recall. While cultural memory may feel vague or encased in glass cases in museums, a historical television series brings memory alive while munching on popcorn on your sofa.
Like any political, economic, or social happening, the building of architecture can be understood as an historical event. But unlike those other, particularly discrete, types of events, an architectural “event” takes on a concrete form that not only preserves the moment of its beginning but also registers, to a palpable extent, further developments within its context - a process that can be understood as the development of scars upon the architectural surface. It is no coincidence, then, that Reinhart Koselleck used an architectural metaphor to describe the layering of "geschichtliche Zeiten" (historical times) that emerge between "Vergangenheit" and "Zukunft" (past and future), "Erfahrung" and "Erwartung" (experience and expectation): „Wer sich im Alltag von geschichtlicher Zeit eine Anschauung zu machen sucht, der mag auf die Runzeln eines alten Menschen achten oder auf Narben, in denen ein vergangenes Lebensschicksal gegenwärtig ist. Oder er wird sich das Nebeneinander von Trümmern und Neubauten in Erinnerung rufen, und er wird auf den augenfälligen Stilwandel blicken, der einer räumlichen Häuserflucht ihre zeitliche Tiefendimension verleiht, oder er wird auf das Neben-, Unter- und Übereinander unterschiedlicher modernisierter Verkehrsmittel schauen [...].“
What is the link between consumer society, fear of a nuclear war, design, modernity and utopia? According to the curators David Crowley and Jane Pavitt, the answer can be summarized in one concept: the Cold War. ‘Cold War Modern’ is an exhibit intending to show how the two postwar superpowers, the US and the USSR, engaged in aggressive contests in art, architecture and design in order to ‘demonstrate a superior vision of modernity’.