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Picture agencies are mediators between photographers and editorial staffs; they play a crucial role in producing mass media visibility. However, their part in the system of the visual propaganda of the Nazi state is largely unexplored. This article features a controversial case, the American Associated Press and its German subsidiary. By submitting to the Schriftleitergesetz (Editorial Control Law) in 1935, the German AP GmbH (LLC) followed its German counterparts in the process of Gleichschaltung (forcible coordination). Until the United States entered the war in December 1941, AP supplied the Nazi press with American pictures. This service proved to be of particular relevance for propaganda. AP was also allowed to continue its photographic reporting in the Reich. AP pictures taken under the aegis of the Propaganda Ministry, the Wehrmacht and the SS were ubiquitous in the Nazi press. Moreover, the New York headquarters supplied the North American press with these same pictures, where they were published either as news photos or as propaganda images.
The first thesis the paper argues is that a certain collective identity emerged at the shop floor („we“, the workers as opposed to „them“, party leaders, intelligentsia, peasants, the self-employed) that was built - and declared - increasingly in opposition to the official ideology and the communist party.5 Important factors in this process were the growing economic difficulties, the party’s apparent inability to solve them and the increasing materialism people experienced in the everyday life - including party member- and leadership. From the mid-70s onwards, the workers could perceive the worsening economic situation of the country by the decrease of the real wages and the need to do overwork or take extra jobs (first in the agriculture and then in the so-called vgmk-s) to keep the former standards of living. The continuously increasing prices made the impact of the „global market“ real regardless of the stance of the Central Committee. The sharpening criticism of the system is formulated, however, not from the viewpoint of the individual but that of the worker, which suggests the existence of a collective identity. One may call it a paradox of the Communist ideology that the system, after all, was successful to develop working-class collective identities but these were built in opposition to the Communist regime and not for it. The paper will attempt to show how these „oppositionist“ identities were formulated and in what ways they are indicative of the alienation of the workers from the workers’ state.