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Debating Consumer Durables. Luxury and Social Inequality in Poland during the System Transition
(2015)
This essay aims to discuss how cultural meanings of modern consumer durables, such as colour TVs, stereos and automatic washing machines, were embedded in the public debate towards social equality before and after the change of 1989 in Poland. In state socialism, availability of affordable electric appliances was one of the agendas of the state politics of collective consumption. Along with the system transition, affordability of consumer durables became extensively discussed within the framework of emerging consumer capitalism. At that time purchases and ownership of consumer durables became an indicator of the emergence of a new consumption culture based upon individual lifestyles in a society where social diversification and income inequality were intrinsic elements of social order.
By analysing oral history interviews with industrial workers in Poland, this article adds some nuance to the study of post-industrial and post-socialist nostalgia. It presents diverse vernacular memories of the post-1989 systemic change from state socialism to neoliberal capitalism, and shows that nostalgia for an industrial ›golden age‹, although significant, is not the only way of making sense of this change. Rather, a distinctive feature of vernacular memory is the ambiguity about both socialism and capitalism. Recognising the variety of memories, the article underlines the critical potential of nostalgic currents for highlighting what is felt to be wrong with contemporary work culture. The article also differentiates between the vernacular memories of industrial communities recorded in oral history and institutionalised political memories in order to stress that the critical potential of nostalgic memories has been largely absent in the latter. In Poland, nostalgia for industrial life has been given little opportunity to become a reflective and critically useful mechanism to protect values that remain relevant in the present, such as the importance of sociability and agency in the workplace.
This article explores the connection between genocide, language and language consciousness by tracing the strange biography of one Yiddish neologism: shabreven. During the Holocaust, the word came to mean both ›looting‹ and ›taking ownerless property‹. It stoked moral and etymological debate among Yiddish speakers in the Warsaw ghetto, while also occupying a prominent position in postwar Polish and Zionist discourses. The term shifted between different semantic, ethical and cultural fields, navigating a delicate balance between various meanings and norms. The discussions around this term help to shed light on key questions: What were the motivations for the study of Holocaust Yiddish neologisms? How did this early postwar Yiddish philological discourse differ from its parallel in German? Shabreven became both a symbol of the genocidal collapse of language and a tool for regaining victim agency in speech.