TY  - GEN
A1  - Wiegel, Maria
T1  - Mad men and women in the office. Sex and gender in the workplace
T2  - Dossier: Streaming history. Ein Dossier über Geschichtsinszenierungen und serielles Erzählen
N2  - By using a 60s workplace as its setting, Matthew Weiner’s Mad Men (2007-2015) does not merely provide insight into historical gender and sex relations in the workplace of the 60s. It also reflects current sex and gender relations in the workplace of 21st century America (e.g. the #MeToo Movement). As Sara Rogers, leaning on Horace Newcomb and Paul Hirsch, argues, tv shows’ strength lies in their raising questions, rather than answering them. This is precisely what Mad Men, with its representation of 1960s sex and gender dynamics does. In the following blogpost I will show that Weiner’s hit show is very aware of – among others – Helen Gurley Brown’s influence on the American workplace of the 60s and that it uses its nostalgic effect for reflecting contemporary sex and gender relations in the workplace.
Y1  - 2022
UR  - https://zeitgeschichte-digital.de/doks/frontdoor/index/index/docId/2511
UR  - https://zeitgeschichte-online.de/film/mad-men-and-women-office
PB  - ZZF - Centre for Contemporary History: Zeitgeschichte online
CY  - Potsdam
ER  -